Search Mojo and AdRoll will hold a free marketing webinar to show ecommerce professionals holiday advertising tactics
CHARLOTTESVILLE, Va. (July 23, 2013) – In 2012, retail ecommerce spending grew by 14% from 2011 over the holiday shopping season, reaching almost $43 billion according to comScore. With the constant sales growth stemming from Black Friday and Cyber Monday, marketers for retail and ecommerce websites need to start planning channels and budget as early as the summer. Join search engine marketing agency Search Mojo, and retargeting platform AdRoll for the webinar, “Christmas in July: Preparing Your Ecommerce Site Now for the Holidays.” Tad Miller, Vice President of Accounts at Search Mojo and Adam Berke, President at AdRoll will discuss several overlooked tactics that will be beneficial to ecommerce marketers’ holiday strategy for increasing revenue and decreasing excess costs.
“New Google AdWords features will have a significant impact on how search marketers approach their holiday ecommerce advertising opportunities. These new features will allow for unprecedented targeting opportunities that search marketers have never been able to take advantage of before, but they aren’t instant turn-key solutions, which is why ecommerce marketers need to start working on implementing them now before the holiday shopping season starts,” said Miller.
“Retargeting is an essential marketing channel for retailers to increase sales this holiday season,” said Berke. “Advertisers are now incorporating retargeting on the Facebook Exchange alongside their standard web retargeting campaigns to find more potential customers and generate incremental conversions.”
To register for the webinar, go to http://www.search-mojo.com/ecommerce.
About Search Mojo
Recently ranked on the prestigious Inc. 5000 list as one of the fastest growing businesses in America, Search Mojo specializes in search engine marketing, social media advertising, content marketing and analytics services. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their conversions and lead generation through search and social tactics. Learn more about Search Mojo at www.search-mojo.com or read our blog, Search Marketing Sage, at blog.search-mojo.com.
AdRoll is the most widely-adopted retargeting platform with over 7,000 active advertisers in the US and around the world. With a 97 percent customer retention rate, the company’s mission is to make powerful performance advertising techniques simple for businesses of all sizes. AdRoll’s SaaS platform provides unmatched transparency, cross-platform reach across the largest display inventory sources, including Google AdX and Facebook Exchange, and innovative tools that personalize ad campaigns based on a visitor’s shopping behavior. AdRoll’s innovative and easy-to-use platform enables brands to collect, analyze and act on valuable site data, ensuring maximum return on their online advertising investment.
The company is backed by leading investors such as Foundation Capital, Accel Partners, Merus Capital and Peter Thiel. For more information, please visit www.adroll.com.